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Website Design and MaintenanceAn effective website is the first step to your digital marketing strategy. Does your website effectively communicate the true value your products and services bring to your customers? I create simple websites that will help you tell your brand’s story and persuade potential customers by effectively communicating your businesses unique value. Websites are built with either WordPress or Weebly using basic search engine optimization strategies and elegant design concepts. Basic e-commerce services can be added to Weebly sites for small online sales operations. Annual and quarterly website maintenance rates are available as well as personalized lessons for clients so they can learn how to easily add or make adjustments to their websites content on their own.
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Graphic DesignI use Canva Pro to create professional marketing materials for small businesses. I have professional experience with the following materials; however, I am open to any graphic design requests. If you don’t see what you need on this list please feel free to send me a message!
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Social Media ServicesSocial Media Campaigns
Social media campaign marketing includes strategizing, content generation, and campaign execution. This is a great way to promote sales, seasonal promotions, giveaways, events, or any other information you want to get out there. Campaigns can be completed without paid advertising, but most algorithms make it difficult to be seen with organic posts. Social media advertising can be used to promote your campaign, drive sales, generate leads, increase foot traffic, or simply increase brand awareness. Benefit from my experience with demographic and psychographic targeting to reach your ideal customer! Social Media Management If social media is just simply not your thing, I can take complete control over your social media feeds. My full-service social media management package includes strategizing, content generation, community engagement (responding to comments, reaching out to ideal clients, etc.), managing user generated content, and execution of posts across all platforms. Social Media Starter Pack This bundle is for those who feel pretty comfortable using social media in their day-to-day lives, but are a little lost about how to use it to grow their business. I will create a complete social media plan consisting of profile graphics, an appealing business description for your bio, editable Canva post templates, and content guidelines including image requirements, broad content topics that are relevant to your brand, and suggestions for post frequency and written tone. |
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Brand DesignDefine your brand's personality and ensure that you have an effective strategy in place to communicate the value of your business to customers; what you offer, what makes you stand out, and your long-term goals. I have branding options available for both new and existing brands.
My brand design services involve a deep dive over coffee or wine, discovering your businesses long-term goals, core values, strengths, weaknesses, and everything in between. From here we will work together to form your brand's backstory, as well as attributes such as a logos, colours, typography, and other design standards. Check out the list of graphic design projects I can complete for your branding package.
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Digital MarketingWhat even is “Digital Marketing” anyway? It’s got to be one of the broadest categories of services out there. In this case, I’m basically referring to all the technical stuff that goes into making your website more visible to the right people.This includes search engine optimization, Google Business listings, and Google ads.
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E-CommerceI will be the first to admit that I am no expert on e-commerce. But after the COVID-19 pandemic closed many of my clients businesses, I stepped in to help them adapt. I now have some experience with Facebook Shop, which allows customers to message the business to set up a purchase, or Weebly’s built-in e-commerce tool, which takes payment through PayPal or Square. I’m certainly not calling myself an expert, but I am now offer basic e-commerce services for small scale online sales.
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Content WritingEffective informational websites require a lot of visual and written content. The tone and manner in which your business and its products and services are described to customers is very important. The first step is defining your brand’s story and mission. This will show customers where you came from and communicate your unique perspective or customer value. You will also likely need to describe your products and services, your teammates, or any other aspect of your business through your website. Sharing informational blog posts will show potential customers that you know what your talking about! The written content of your site is a huge factor in search engine optimization, so not only does your content need to be interesting and valuable, it also needs to be easy for both humans and search engines to read!
* Content writing options available for websites, blog posts, or social media. |
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Personalized LessonsI am passionate about making small business owners job easier! I offer personalized one-on-one lessons for small business owners, so they can learn how to use Facebook and Instagram to grow their business without it taking over their lives. If there is something you have in mind that you would like to learn about, send me a message! This service can be paired with brand design and strategy for a personalized social media plan including post ideas, bio examples, branded graphics, defined objectives and strategies to reach those goals.
I also offer basic web design lessons for my clients after I've built a website for them. This allows some of my more tech savvy clients to make small changes to prices or service descriptions on their own. |
